According to Jiuzheng Building Materials Network, while building materials coatings are rapidly developing, we have to see many problems behind the rapid development of building materials coatings: low degree of product differentiation, potential for alternative products to be developed, unreasonable product structure, and irregular market competition; The market structure is unreasonable, especially reflected in the excessive number of enterprises, uneven regional distribution, and the leadership of foreign enterprises in the market; Overall, domestic architectural coating companies lack competitiveness, especially in terms of product technology compared to foreign-funded enterprises, and there is a lack of complete planning plans for brand marketing.

With the rapid development of my country's coating industry in recent years, the requirements for coating companies to use coatings have also become higher and higher. however, the current technologies of the work efficiency, energy consumption, noise and equipment stability in my country have higher requirements in china. however, due to the large number of production enterprises in the machinery and equipment industry, the technical level between enterprises is uneven, and many coatings have more doubts when purchasing equipment and lack of objective reference, which directly affects the quality of chinese coatings. in order to promote the rapid and healthy development of my country's coating and equipment industry, the editorial department of china coatings procurement network, "china coating industry procurement catalog", "china powder coatings excellent supplier" and "coating procurement" magazine jointly organized the top ten coatings and equipment in 2014 corporate evaluation

According to the requirements of "made in china 2025", the coating industry should focus on improving independent innovation capabilities. strengthen the innovation of energy -saving and environmentally friendly coating technology; strengthen the combination of industry -university -research and promote industrialization of technology research and development and scientific and technological achievements; strengthen the combination of the internet and the coating industry, and promote the realization of the internet+plan. through innovative development, my country has achieved a transition from a big country to coating. the implementation of the "new environmental protection law" will further promote the development of the coating industry in the direction of energy conservation and environmental protection. with the advancement of related technologies such as acrylic acid and water -based polyurethane, coating technology will develop towards environmental protection and functional types. the hydraulic environmentally friendly coatings, known for its safety and environmental protection, will become a benchmark brand for coatings in my country. however, the development of water -based coatings such as price and consumption cognition is limited. with everyone's emphasis on energy conservation and environmental protection, water -based coatings will be more and more popular with consumers, and the fields of application will become more and more extensive.

It is understood that the market share of water -based environmentally friendly coatings in japan, europe and the united states has been above 60, while the proportion of my country is significantly low. industry insiders said that in the next five years, the share of water -based environmentally friendly coatings may reach 20 in my country's market. "in recent years, coatings have experienced selling points such as removing formaldehyde and net flavor. in recent years, the coatings have not been new to selling points, and the market has restored. after several years of precipitation, consumers are no longer particularly interested in those selling points. after all, these selling points are not the most critical things in the coating itself. on the contrary, environmental protection has become the most concerned security issue for people, "said industry insiders.